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<title>Bookbuzz - Always in good company</title>
<link>http://bookbuzz.biz</link>
<description>Bookbuzz - Always in good company</description>
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<title>ENTHUSING AN AUDIENCE – STEVE JOBS STYLE</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/123</link>
<guid>http://bookbuzz.biz/news/123</guid>
<pubDate>Sun, 21 Feb 2010 15:13:58 +0100</pubDate>
<description><![CDATA[Steve Jobs is a genius at creating what neuroscientists call an &quot;emotionally charged event,&quot; which is the equivalent of a mental post-it note that tells the brain, Remember this! At Macworld 2007, when unveiling the iPod, Jobs could have opened his presentation by telling the audience that Apple was launching a new mobile phone that also played music, games, and video.]]></description>
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<title>FREE RANGE KIDS</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/122</link>
<guid>http://bookbuzz.biz/news/122</guid>
<pubDate>Sun, 21 Feb 2010 15:12:48 +0100</pubDate>
<description><![CDATA[Do you ever let your kid ride a bike to a friend’s house? Walk alone to school? Take a bus, solo? Or are you thinking about it? If you are, then in America at least you would be regarded as a freak. When Leonore Skenazy, a columnist with the New York Sun, wrote a column called: “Why I Let My 9-Year-Old Take The Subway Alone&quot; in mid-2008, she figured she would get a few e-mails pro and con. Two days later, she and her son appeared on the Today Show, MSNBC, FoxNews and all manner of talk radio, and under her amiling face was the title: “America’s Worst Mom?”]]></description>
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<title>AM I THE ONLY SANE ONE WORKING HERE?</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/121</link>
<guid>http://bookbuzz.biz/news/121</guid>
<pubDate>Sun, 21 Feb 2010 15:11:21 +0100</pubDate>
<description><![CDATA[Several books ago, I started work on a manuscript called: <b><i>Control yourself! 99 ways to keep your head when all about you are losing theirs (and blaming it on you). </i></b>The reference, of course, is to the famous line from Rudyard Kipling’s “If.” Most of us are fundamentally good, hardworking, decent human beings who wish others well. We are eager to get on with the business of life, we wish no harm to anyone, and we don’t accept that it is necessary to tread over other people in order to develop and grow. But there is a toxic minority who are neither good nor decent. They do not wish us well. They see us as a barrier to their development. They have a vested interest in badmouthing us.]]></description>
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<title>WHOOPS!</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/120</link>
<guid>http://bookbuzz.biz/news/120</guid>
<pubDate>Sun, 21 Feb 2010 15:09:46 +0100</pubDate>
<description><![CDATA[Somewhere near you is a killer. A killer you’ve never noticed as a killer or even as a real danger to you. This is not an invisible killer, like a virus or bacterium. It is not an obvious killer, like the idiot in the 4x4 roaring down the road outside. It’s plainly visible, a familiar part of everyday life, never given a second’s thought, even though it kills more than 1,000 people in the UK every single year. With road deaths causing fewer than 3,000 deaths a year, this killer is between a third and a half as dangerous as all the road traffic in the UK. And the name of this killer: stairs. Stairs are an example of how civilians don’t understand risk. But according to British journalist and novelist John Lanchester in <i><b>Whoops - Why Everyone Owes Everyone and No One Can Pay</b></i>, moneymen don’t understand risk either. The bankers made inaccurate calculations about the mathematics of risk. They thought they had engineered risk out of existence. That mistake destroyed banks, forced others into public ownership, put taxpayers on the hook for hundreds of billions of pounds and brought the world financial system to a juddering, panicky standstill.]]></description>
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<title>  ICEBERG, GOLDBERG, WHAT’S THE DIFFERENCE?</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/119</link>
<guid>http://bookbuzz.biz/news/119</guid>
<pubDate>Sun, 21 Feb 2010 15:08:06 +0100</pubDate>
<description><![CDATA[Whenever I hear of an example of misunderstanding, I am always reminded of the politically incorrect but oh so funny punchline of a joke about a Chinese guy who is walking along one day with his Jewish friend. The Jew suddenly slugs the Chinese man. &quot;What was that for?&quot; asks the Chinese man. “That was for Pearl Harbor!&quot; &quot;Pearl Harbor?” complains the Chinese man, “that was the Japanese. I'm Chinese.&quot; &quot;Chinese, Japanese, what's the difference?&quot; says his friend. They continue walking in silence, when the Chinese man suddenly punches the Jew in the face. “What's that all about?&quot; the Jew asks. “That was for the Titanic!&quot; &quot;The Titanic? That was an iceberg!&quot; protests the Jew. &quot;Iceberg, Goldberg, what's the difference?&quot;]]></description>
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<title>DE BONO AND DRUCKER</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/118</link>
<guid>http://bookbuzz.biz/news/118</guid>
<pubDate>Sun, 21 Feb 2010 15:07:13 +0100</pubDate>
<description><![CDATA[Management Intelligence is a newsletter produced by <b>Edward de Bono </b>and Robert Heller. I am an unreconstructed de Bono fan, and in the latest issue, he writes about the need to constantly challenge complacency. Thinking about alternative approaches may actually confirm that the current approach is the best one. Concepts, factors and values that arise in the course of thinking about alternatives can be useful in future thinking about the matter. To think you know in advance that there cannot be a better way is just an extension of complacency. To try to find a better way and fail to find one emphasises the value of the current idea - until another attempt is made later. We need to challenge complacency because failure to find a better idea reinforces our belief in the current system. Complacency is only justified when we have made an effort to challenge it and have failed.]]></description>
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<title>YOU DON’T HAVE TO BE…….    </title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/117</link>
<guid>http://bookbuzz.biz/news/117</guid>
<pubDate>Sun, 21 Feb 2010 15:06:03 +0100</pubDate>
<description><![CDATA[in 1960, a Brooklyn-based bakery famous for its rye bread, Henry S. Levy and Sons, popularly known as Levy's, commissioned ad agency Doyle Dane Bernbach to create an ad campaign. Legendary copywriter Bill Bernbach came up with the immortal line: “You don’t need to be Jewish to love Levy’s real Jewish rye.” The campaign featured ethnic (and palpably non-Jewish) individuals eating or preparing sandwiches with Levy’s rye bread. This campaign is included in the Top 100 Ad Campaigns of the 20th Century.<br />
The reason I thought of Levy’s is that I have just read Veronica Canning’s <i><b>Shoeisms: Working Woman’s guide to take control and be the sassy, successful woman you know you can be</b></i>. The book is obviously aimed at women, but I kept thinking: “You don’t need to be a woman to benefit from Veronica’s pearls of wisdom.” The book provides a host of hard-nosed tips for taking control of your professional life. Veronica looks fear squarely in the face and shows how to do it anyway. She suggests that we become aware of our anger triggers, that we learn to fall forward, and that we emulate tortoises rather than hares.]]></description>
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<title>MATCHMAKER, MATCHMAKER, MAKE ME A BUSINESS MATCH…</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/116</link>
<guid>http://bookbuzz.biz/news/116</guid>
<pubDate>Sun, 21 Feb 2010 15:04:32 +0100</pubDate>
<description><![CDATA[“Matchmaker, matchmaker, make me a match,” is the title of one of the hit songs from <i>Fiddler on the Roof</i>, the long-running musical based on Tevye the Milkman and other tales by Sholem Aleichem. This story of Jews in constant danger of attack from their Russian neighbours has resonated strongly with people from many other cultures. (In Japan, audiences were quoted as saying: “I enjoyed that, but how will anyone outside Japan understand it!”) The original Broadway production opened in 1964, and for almost 10 years the show held the record for the longest-running Broadway musical. The highly acclaimed production was extraordinarily profitable. I have a friend from New York whose father was approached to invest in a new Broadway musical. When he heard that the themes included persecution, pogroms and anti-Semitism, he laughed and refused. “No one in their right mind would ever pay to go and see such a show,” he said. “It’s a guaranteed loss-maker.” The $10,000 that he was being asked to invest would have netted him millions!]]></description>
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<title>REVIEW OF FIRE IN THE BELLY </title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/115</link>
<guid>http://bookbuzz.biz/news/115</guid>
<pubDate>Sun, 21 Feb 2010 15:02:33 +0100</pubDate>
<description><![CDATA[<i>Feargal Byrne’s LOST JOB START BUSINESS website www.lostjobstartbusiness.com recently posted this warm endorsement of Yanky’s Fire in the Belly:<br />
</i>Becoming an entrepreneur is a difficult and in many cases turbulent event in a person’s life. It’s a like a child getting his/her first set of teeth. It can be quite painful at the start, but once the teeth emerge past the gum line the sweets and chocolates that can now be eaten more than make up for the teething pains. There is no doubt about it, entrepreneurship holds many great rewards. But diving straight into the entrepreneurial deep end, when you have come straight out of employment can be daunting at first. Thankfully, <i><b>Fire in the Belly</b></i> provides excellent insight combined with an enlightening big picture view of what it means to be an entrepreneur.]]></description>
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<title>BAD BEST PRACTICES</title>
<author>frank@bits-c.nl (Frank Osinga)</author>
<link>http://bookbuzz.biz/news/114</link>
<guid>http://bookbuzz.biz/news/114</guid>
<pubDate>Thu, 07 Jan 2010 18:18:35 +0100</pubDate>
<description><![CDATA[In <i><b>Fierce Leadership: A bold alternative to the worst best practices of business today</b></i>, Susan Scott systematically demolishes some commonly-held management best practices. One of them is best practice #5: From customer centricity to customer connectivity. There is a great example of this in <i><b>egonomics: what makes ego our greatest asset (or most expensive liability). </b></i>Co-author Steve Smith tells of the day his air conditioner broke down. A repairman spent 30 minutes routinely checking all 20 best practice diagnostic items on his clip-board, and then added more Freon to the system, even though the air conditioner was not low on Freon. He explained his actions thus: “I couldn’t find any other problems, so I figured that was probably it. If this doesn’t work you’ll probably need a new air conditioner.” The next day, the air conditioner was still not working, so Smith called the repair company again, this time insisting – against the better judgment of the company - on a different repairman.]]></description>
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