BOOKBUZZ BOOK OF THE MONTH

Each month, we choose a book that offers the kind of material and message that is guaranteed to generate healthy and vigorous debate.

This month, we feature:

Break From The Pack: How to compete in a copycat economy, by Oren Harari
According to Harari, either you innovate or you’re in the copycat economy. What was once cool can swiftly become a commodity. You can achieve edge by breaking the industry rules – but it won’t last. It’s not only products but also services that are becoming commodities.

In a world market where products and services in every industry are becoming "me-too" commodities, leaders must help their organisations grow and prosper in a healthy, sustained way by differentiating in such a way that clients will choose them rather than the competition. When customers see little to differentiate, we see the inevitability of perpetual imitation. Customers buy what’s cheapest:

• Irrelevance of time and distance
• The rise of glass house transparency – and it’s useless to lower the blinds
• The customer as superpower – customers are more savvy, more discerning
• Cost-crushing technology
• Mobs of competitors – anyone can play, and anyone will play
• A zeitgeist of irreverence – chutzpah

Harari claims that the primary challenge is to stop and reverse the inevitable slide towards commoditisation and imitation. You have to run smarter and run a different path. You must define and lead the agendas for your business. You must break from the pack with compelling, unconventional innovations in strategic directions, products, customer care, cost efficiencies, business models and leadership.



OUR BOOKBUZZ BOOK PORTFOLIO

These are the titles of the books we have considered and used in our Bookbuzz sessions. In the near future we will share our insights from the sessions, feedback from other BizBookbuzzers and our notes with you. If you have any tips on good books you think we should consider as Bookbuzz books, insights you want to share or other comments, please contact our founders Protected email address or Protected email address whose job it is to read all. All feedback is much appreciated.

• ... and death came third, by Andy Lopata and Peter Roper
• Achievers, by Ivor Kenny
  
• All marketers are liars, by Seth Godin
  
• Barbarians at the gate, by Bryan Burrough and John Helyar
  
• Be unreasonable, by Paul Lemberg
  
• Beans: Four principles for running a business in good times or bad, by Leslie Yerkes, Charles Decker, and Bob Nelson
  
• Beyond knowledge management, by Bob Garvey and Bill Williamson
  
• Blink, by Malcolm Gladwell
  
• Break From The Pack, by Oren Harari
  
• Brilliant manager, by Nic Peeling
  
• Business nightmares, by Rachel Elnaugh
  
• Can you manage? by Ivor Kenny
  
• Chutzpah: Unlocking the maverick mindset for success, by Yanky Fachler
  
• Communication For Business, by Henry McClave
  
• Confidence in just seven days, by Sandra Scott and Roy Leighton
  
• Crucial conversations : tools for talking when stakes are high, by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler
  
• Dealing with difficult people, by Harvard Business School Press
  
• Dealing With People You Can’t Stand: How to bring out the best in people at their worst, by Rick Brinkman and Rick Kirschner
  
• Direct from Dell, by Michael Dell
  
• Do something different, by Jurgen Wolff
  
• Emotional capitalists, by Martyn Newman
  
• Fast company’s greatest hits: ten years of the most innovative ideas in business, by Mark N Vamos and David Lidsky
  
• Fierce Conversations, by Susan Scott
  
• 50 management ideas you really need to know, by Edward Russell-Walling
  
• 50 Success Classics, by Tom Butler-Bowdon
  
• Flip: how to succeed by turning everything you know on its head, by Peter Sheahan
  
• Freakonomics: A rogue economist explores the hidden side of everything, by Steven Levitt & Stephen Dubner
  
• Funky Business, by Jonas Ridderstrale and Kjell Nordstrom
  
• Funky Business Forever, by Jonas Ridderstrale and Kjell Nordstrom
  
• Game Plan: Your guide to mental toughness at work, by Steve Bull
  
• Get everything done, by Mark Forster
  
• Get up and grow, by Philippa Davies
  
• Getting things done, by David Allen
  
• Good to Great, by Jim Collins
  
• Graduate to success, by James Sweetman
  
• Greatest business stories of all time, by David Gross
  
• Grow Your Own Achievers, by Lesley Morrissey
  
• Growing your own heroes, by John Oliver and Clive Memmott
  
• Guide to the management gurus, by Carol Kennedy
  
• Hands-on systematic innovation for business and management, by Darrell Mann
  
• Hot Spots: Why some companies buzz with energy and innovation – and others don’t, by Lynda Gratton
  
• How the way we talk can change the way we work: Seven languages for transformation, by Robert Kegan and Lisa Laskow Lahey
  
• How to be a team leader, by David Simmonds
  
• How to be an even better manager, by Michael Armstrong
  
• How to have a beautiful mind, by Edward de Bono
  
• How to lead, by Jo Owen
  
• How to win friends and influence people, by Dale Carnegie
  
• I’ll show them who’s boss, by Gerry Robinson
  
• Introducing management, by Kate Williams and Bob Johnson
  
• Jacked Up, by Bill Lane
  
• Kluge, by Gary Marcus
  
• Lasting leadership, by Mukul Pandya and Robbie Shell
  
• Lateral thinking skills, by Paul Sloane
  
• Leaders, by Ivor Kenny
  
• Leadership And Self-Deception: Getting Out of the Box, by the Arbinger Institute
  
• Leadership from the inside out, by Fay Cashman
  
• Leadership the Sven Goran Eriksson Way: How to turn your team into winners, by Julian Birkinshaw, Stuart Crainer
  
• Leadership, by Rudolph Giuliani
  
• Learning skills for managers, by Samuel A Malone
  
• Life’s a Pitch, by Stephen Byley and Roger Mavilly
  
• Little Red Book of Sales Answers, by Jeffery Gittomer
  
• Management mumbo-jumbo: a skeptic’s dictionary, by Adrian Furnham
  
• Mavericks at work, by William C. Taylor and Polly G. LaBarre
  
• Meditations, by Marcus Aurelious
  
• Mindset! By John Naisbitt
  
• Mistakes were made (but not by me), by Carol Tavris and Elliot Aronson
  
• No Bosses But Leaders: How to lead the way to success, by John Adair
  
• On leadership, by Alan Leighton
  
• On the wealth of nations, by P J O’Rourke
  
• One Red Paperclip, by Kyle Macdonald
  
• People skills for managers, by Samuel A Malone
  
• Pile it high, sell it cheap, by Maurice Corina
  
• Power etiquette - What you don’t know can kill your career, by Dana May Casperson
  
• Powerlines, by Steve Cone
  
• Profiles in audacity, by Alan Axelrod
  
• Purple Cow, by Seth Godin
  
• PUSH for success, by Saira Khan
  
• Quick thinking on your feet, by Valerie Pierce
  
• Re-imagining, by Tom Peters
  
• Resolving conflict, by Shay and Margaret McConnon
  
• Rome, Inc. by Stanley Bing
  
• Screw it, let’s do it, by Richard Branson
  
• Shackleton's Way by Margot Morrell and Stephanie Capparell
  
• Silos, politics and turf wars, by Patrick Lencioni
  
• Simplexity – the simple rules of a complex world, by Jeffrey Kluger
  
• Simply Brilliant, by Fergus O’Connell
  
• Star – leadership behaviours for stellar SME growth, by Will and John McKee
  
• Start with No, by Jim Camp
  
• Stirring it up, by Gary Hirschberg
  
• Stumbling on happiness by Daniel Gilbert
  
• Success skills for managers, by Samuel A Malone
  
• Taking control of your time, by Harvard Business School Press
  
• Tales from the top, by Graham Alexander
  
• Thank you for arguing, by Jay Heinrichs
  
• That’ll never work, by Michael Gaffney and Colin O’Brien
  
• The 12 Cliches Of Selling – and why they work, by Barry Farber
  
• The 33 strategies of war, by Robert Greene
  
• The 48 Laws of Power, by Robert Greene
  
• The 5 Dysfunctions Of A Team, by Patrick Lencioni
  
• The 7 habits of effective people, by Stephen R Covey
  
• The 8th habit, by Stephen R Covey
  
• The age of heretics, by Art Kleiner
  
• The art of happiness at work, by The Dalai Lama and Howard C Cutler
  
• The ascent of money, by Niall Ferguson
  
• The bard and co – Shakespeare’s role in modern business, by Jim Davies, John Simmons and Rob Williams
  
• The best is yet to come, by Marc Coleman
  
• The Black Swan, by Nassim Nicholas Taleb
  
• The Energy break, by Bradford Keeney
  
• The essential Drucker, by Peter Drucker
  
• The five dysfunctions of a team, by Patrick Lencioni
  
• The four obsessions of an extraordinary executive, by Patrick Lencioni
  
• The future of management, by Gary Hamel
  
• The Google story, by David A Vise
  
• The halo effect, by Phil Rosensweig
  
• The Inspirational Leader: How to motivate, encourage and achieve success, by John Adair
  
• The invisible employee – realizing the hidden potential in everyone, by Adrian Gostick and Chester Elton
  
• The Jelly Effect: How to Make Your Communication Stick, by Andy Bounds
  
• The kids are alright – how the gamer generation is changing the workplace, by John C Beck and Mitchell Wade
  
• The Last Lecture, by Randy Pausch
  
• The Leader’s way, by the dalai lama and laurens van den Muyzenberg
  
• The Living Leader, by Penny Ferguson
  
• The Long tail, by Chris Anderson
  
• The mature manager: managing from the inside out, by Tony Humphreys
  
• The motivation manual, by Gisela Hagemann
  
• The myths of innovation, by Scott Berkun
  
• The new leaders, by Daniel Goleman
  
• The No Asshole Rule: Building a civilized workplace and surviving one that isn’t, by Robert Sutton
  
• The One Minute Sales Person: The quickest way to more sales with less stress, by Spencer Johnson
  
• The One Thing You Need To Know by Marcus Buckingham
  
• The Perfect thing, by Stephen Levy
  
• The richest man in Babylon, by George S Clason
  
• The Rise and Fall of Marks & Spencer .. and how it rose again, by Judi Bevan
  
• The rules of work, by Richard Templar
  
• The Sales Advantage, by J Oliver and Michael Crom
  
• The Sales Bible: The ultimate sales resource by Jeffery Gitomer
  
• The Scientist in the Crib, The Scientist in the Crib: What Early Learning Tells Us About the Mind, by Alison Gopnik, Andrew N. Meltzoff, and Patricia K. Kuhl
  
• The second bounce of the ball, by Ronald Cohen
  
• The secret language of leadership, by Stephen Denning
  
• The Snowball: Warren Buffet and the business of life, by Alice Schroeder
  
• The taboos of leadership, by Anthony F Smith
  
• The ten faces of innovation, by Tom Kelley
  
• The three signs of a miserable job, by Patrick Lencioni
  
• The tiger that isn’t: seeing through the world of numbers, by Michael Blast and Andrew Dilnot
  
• The Tipping Point, by Malcolm Gladwell
  
• The ultimate marketing toolkit, by Paula Peters
  
• The ultimate sales managers’ guide, by John Klymshyn
  
• The Undercover Economist, by Tim Harford
  
• The whole manager, by Peter Bolt
  
• The wisdom of crowds: why the many are smarter than the few, by James Surowiecki
  
• The World is flat by Thomas Friedman
  
• Think: Why Crucial Decisions Can't Be Made in the Blink of an Eye, by Michael R LeGault
  
• Thinking Course, by Edward de Bono
  
• Time to think, by Nancy Kline
  
• Total leadership, by Steward Friedman
  
• Unspeak, by Steven Poole
  
• Wake me up when the data is over, by Lori Silverman
  
• We are smarter than me, by Barry Libert and Jon Spector
  
• We-think: mass innovation, not mass production, by Charles Leadbeater
  
• What got you here won’t get you there, by Marshall Goldsmith
  
• Wikinomics, by Don Tapscott and Anthony D. Williams
  
• Winning, by Jack Welch
  
• Wombat Selling: How to sell by Word of Mouth, by Michael Hewitt-Gleeson
  
• Words that work, by Frank Luntz
  
• You Don’t Need A Title To Be A Leader by Mark Stanborn

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